As a web developer, over the years I have identified a stumbling block for small local community businesses, concerning their online promotional efforts – or should I say the lack of them. When discussing web development with a prospective client I have always emphasised the need for ongoing maintenance and promotion of their site. Usually these discussions were with the business owner or manager, who were very capable people at running their business – but with no experience in internet marketing. Some of them assigned a staff member to follow my recommendations on how to promote their own website. Others […]
What a lot of people fail to realize today is that the well being of local businesses affects everyone economically. The main reason why people shop in chain stores within their own localities, rather than at the local business outlets is twofold. 1] People mistakenly think that the chain store in their locality is a local business. 2] Local businesses can’t compete with the monopolistic advertising of the super stores. Above is today’s Woolworth’s online catalogue – For area 4221. When I see this type of advertisement I ask: ½ prices, compared to what norm? Is this ½ the […]
Ten Years ago I published the following article. I am publishing it again, here today, as I believe it is just as pertinent in 2015 as it was in 2005. At a fundraising dinner for a school that serves learning disabled children, the father of one of the students delivered a speech that would never be forgotten by all who attended. After extolling the school and its dedicated staff, he offered a question. “When not interfered with by outside influences, everything nature does is done with perfection. Yet my son, Shay, cannot learn things as other children do. He cannot […]
Happy New Year To All at Mikode May 2015 bring you joy and prosperity. And to start it off here is a song to make your heart soar into 2015.
I want to take this opportunity to thank all our loyal subscribers and readers for participating in interactions at Mikode. I especially want to thank Dr. John Carlyle and his wife; without their financial support over the past three years this site would not exist. Wishing everyone peace, love and joy over the Christmas festive season and for the New Year 2015.